What batch texting is, how it differs from mass, bulk and group texts, 16 practical use cases, and how to write batch SMS that gets read and acted on.
These days, companies are constantly searching for the quickest and most direct ways to connect with their target market. Text message marketing has proven to be an effective strategy for businesses looking to reach customers and prospects directly on their mobile phones. But how can a business use this tactic without running into the typical issues?
This article covers what a batch text message is, how it differs from mass, bulk and group texting, its advantages for companies, 16 use cases, and how to write batch texts that work. For multi-step sequences, see our guide to Salesforce SMS drip campaigns.
What Is a Batch Text Message?
A batch text message is a message sent to multiple recipients simultaneously. Batch texting can instantly notify thousands of contacts of significant business news or promotions, while personal texting sends a one-off message to a single receiver.
Because each recipient receives the text as a distinct message, their privacy is protected and participation rises. With very high open rates, batch text messaging is an efficient and direct method of communication.
Mass Text vs. Bulk Text vs. Group Text
You can send mass text messages to employees or customers, or use group and bulk texts, depending on your requirements. This is how they differ:
| Type | How It Works | Best For |
|---|---|---|
| Mass text | One message sent to many recipients at once; each person receives it individually, protecting the privacy of others. | Straightforward, private customer outreach |
| Bulk text | Like mass texting, one message to many recipients, with a priority on the widest possible reach and little customization. | Large advertising campaigns |
| Group text | Several users share one thread and can see each other's messages. | Team discussions and small-group communication, not customer broadcasts |
Benefits of Batch Text Messaging
Instant Delivery
It takes only a few seconds to send a large number of text messages from a computer, which is very helpful for companies that need to distribute critical information to many people quickly.
High Open Rates
How can you make sure a large number of text messages get read? SMS for mobile marketing has a 98% open rate, making it far more effective than email marketing. That makes texting in bulk a better way to ensure the message is received.
Cost-Effective
Both small and large enterprises can afford mass text messaging systems thanks to flexible pricing tiers. This scalability is particularly important for businesses that serve both small and large audiences.
Higher Engagement
Because the message is delivered straight to the customer’s mobile device, it arrives on time and encourages rapid action.
Data Insights
Many SMS providers report on open and click-through rates, and these reports improve the effectiveness of communication. See how to measure messaging ROI in Salesforce.
Stronger Customer Relationships
Sustained, consistent contact through updates, reminders, and promotions fosters brand loyalty and supports retention. One of the best ways to achieve this is an enterprise SMS app for Salesforce like GirikSMS.
Sustainable
Batch texting is an inexpensive and environmentally friendly alternative to printed mail. Because SMS marketing is completely digital, it is even more appealing to sustainability-minded firms.
16 Batch Texting Use Cases
You can use a batch text messaging provider to send these 16 types of texts.
Launch Promotions
Let customers know about a current or upcoming offer, whether it is a seasonal sale, a flash sale, or a general one.
Announce Product Launches
New product launches and upgrades are among the most common SMS marketing messages companies send in bulk.
Send Restock Alerts
Notify contacts when their preferred product is back in stock.
Fill Open Positions
Send a batch text to fill available positions, which is particularly helpful after a last-minute cancellation.
Send Reminders
Remind patients, staff, or customers about upcoming appointments, flight check-in, yearly maintenance, and more.
Send Emergency Alerts
Batch texting delivers emergency alerts almost instantly, so your contacts get the information they need in real time.
Support Customers Proactively
Inform customers of significant news that affects them, such as upcoming price increases or when your website or app will be down for maintenance.
Send Staff Memos
Share important updates with your team - especially helpful for field teams and off-site staff. Send notices and reminders, ask for assistance, and more.
Send Scheduling Updates
Let people know when the team schedule is out, or get help filling an open shift.
Request Reviews
Ask customers who have recently visited your store or used your service within the last month for a review.
Send Thank-You Texts
Send a personalized thank-you note for a recent purchase or a positive review.
Send Payment Reminders
Remind contacts when a subscription renewal or upcoming bill payment is due.
Share Business Updates
Inform customers of key business developments, such as changes to office hours or the arrival of a new business leader.
Request Customer Feedback
Distribute a CSAT survey to thousands of contacts simultaneously.
Send Event Reminders
Make sure attendees receive critical event updates and reminders straight on their mobile devices.
Request Donations
If you are a nonprofit or charity, use batch texting to raise money for your cause.
How to Write Batch Text Messages That Work
Batch text messaging only succeeds if the messages are concise and impactful.
Keep It Short and Precise
The character limit for a standard SMS is 160, so keep messages succinct and get right to the point.
Have a Clear Call-to-Action
Whether it is "buy now" or "learn more," a well-crafted CTA directs the receiver to the right action. Make sure it is a true call to action, not a vague suggestion.
Personalize Your Texts
Personalized messages increase engagement, even if they only include the recipient's name, and give each message a more meaningful, personal feel.
Get the Timing Right
Avoid sending batch texts at odd hours or when your audience isn't paying attention. On weekdays, mid-morning and early afternoon are usually the best windows.
Ensure Compliance
SMS messaging has its own regulatory structure, which varies by geography. Recipients shouldn't receive messages without their explicit consent, so follow local regulations and always stay compliant. Our Salesforce SMS compliance guide covers the rules.
Run Batch Text Campaigns from Salesforce with GirikSMS
GirikSMS is a 100% native Salesforce SMS app that gives businesses the tools to run successful batch text campaigns. By ensuring texts are only sent to people who have explicitly opted in, it helps companies follow national and international laws such as the CCPA and GDPR, and communicate in an ethical and private way. It offers:
- Multi-channel messaging: SMS and WhatsApp from inside Salesforce.
- Message monitoring: Track the reach of your messages and refine your strategy in real time.
- Advanced reporting and analytics: Comprehensive dashboards to monitor campaign effectiveness.
- Consent management: Opt-in and opt-out handling built into your campaigns.
Conclusion
Successful communication depends on knowing how to send batch text messages well. For businesses, batch texting is a useful way to send direct messages at scale and stay in touch with contacts. Choose a service with compliance built in, write short, personal messages with a clear call to action, and send them at the right moment to get the most from every campaign.
Send Compliant Batch Texts from Salesforce
See how GirikSMS runs personalized batch SMS campaigns with opt-in management built in.
